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News from Meta, Google, TikTok and ecommerce, explained for people whose sales depend on catalog ads.
Holiday catalog ads: prepare your product feed and creatives for the gift shortlist
Holiday shopping no longer starts in December. Inspiration searches, October clicks and AI-assisted planning are stretching the path to purchase, so your product feed and catalog creatives need to be ready earlier.
ChatGPT Ads: what to prepare in your product catalog before launching campaigns
OpenAI has expanded ChatGPT Ads to new markets and is preparing automated creative enhancements. Here is what ecommerce teams should review in their product catalog, landing pages and measurement setup before testing the channel.
Performance Max budget controls: what to check before changing channel priorities
Google has announced new optional controls to prioritize channels and cap budget on lower-priority channels in Search, Shopping, Performance Max and Demand Gen. The update does not replace feed quality or campaign structure: it makes them more important.