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Google Shopping & Performance Max

Merchant Center, Shopping and Performance Max: how to prepare your catalog and creatives to sell more on Google.

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Performance Max budget controls: what to check before changing channel priorities
Google Shopping & Performance Max

Performance Max budget controls: what to check before changing channel priorities

Google has announced new optional controls to prioritize channels and cap budget on lower-priority channels in Search, Shopping, Performance Max and Demand Gen. The update does not replace feed quality or campaign structure: it makes them more important.

AdMotion AdMotion 27 October 2026 · 9 min